5 Tips for designing the perfect logo
Logo is well know design type. Everybody knows what is logo. So often logo designing is considered as a simple thing. There is a misconception that logo is made of attractive font, bright colors. But it is more than that. It should give your brand a unique identity. It should represent your brand correctly and effectively.
So how to design a perfect logo? We are bringing top 5 tips for you.
1) Make sure it is simple.
Simple logo is pleasing to the eyes. It helps to focus on design elements. Over complicating logo means you are confusing customers. If they are confused about you then chance of them working with you are slim. So make sure it is simple yet attractive. More people can relate to it.
2) Discuss in detail with client and communicate throughout the process.
There are 2 types of customers. Some know what they want and others have nothing in mind. So discussing with them on regular basis you can understand their requirements and it helps to stay on same page with them. It makes logo designing process faster and easy.
3) Choose typography and colors wisely.
The use of typography and colors can make a difference between worst logo and great logo. They should reflect your brand’s image correctly. If it isn’t then your customer can feel misguided. So be creative yet honest with your brand. Also make sure your logo looks good in single color conversion for some purposes such as screen printing.
4) Making right proportions and balance is vital.
Every type of designing requires right proportions and balance. It soothes eyes and gives relaxing experience. Using just right elements such as colors, fonts are not important. It should have right proportions and balance. Every logo requires it differently so you need to be flexible. Trying different combinations will help you land on perfect logo.
5) Think of logo use in various mediums.
This is the most important tip. Your logo should be easy to use in all mediums and sizes. If your logo name is not readable in small size then it is a big problem. Also if you use gradients then there are chances of distorting them when you switch to different media. It should look same in following conditions.
- Print media to Web
- CMYK to RGB
- Business card to Large Banner
- Multicolor to Single Color